Jobber
Marketing Suite is advertised at $99/month as an add-on; it is included in Plus. A Jobber subscription is required. It bundles Campaigns with other marketing tools. Pricing · What’s included.
A PRACTICAL GUIDE
Four ways to win back old HVAC customers.
HVAC shops can use CRM or email software, hire an agency, pay an appointment service, or choose a fixed-price email sprint. Compare who does the work, how the bill grows, and what counts as a booking.
HOW WE COMPARE
The usual ways to win back
old customers.
What you might budget, and who does the work.
Swipe across to compare all four columns ↔
| Option | Illustrative cost | Who does the work | Booked-job guarantee |
|---|---|---|---|
| Marketing software or CRM add-ons | About $150–$6,000 in fees over 90 days. | You and your office | Check the provider’s terms; software fees pay for access to tools. |
| Full-service marketing agencies with email | About $1,500–$15,000 over 90 days. | The agency. Scope and contract length vary. | Provider-specific; check the written terms. |
| Pay-per-appointment AI calling or texting | About $50–$150 per appointment; setup fees may apply. | Their AI, by phone or text | You pay per booking; check the booking definition and any volume cap. |
| Second Season sprint | $3,500 one time ($1,500 for founding shops) | Us, by email, in your voice | 8 jobs in 90 days or free continuation. Under 8 at day 150: full refund and work ends when issued. Eligibility and terms. |
Illustrative budget ranges, not quotes or exhaustive market prices. Actual quotes may be lower or higher. Software and agency figures cover 90 days; appointment fees are per booking. Scope, list size, setup fees and booking definitions vary.
Your CRM may already do the job.
Native tools can automate follow-ups, draft copy and report bookings or revenue. DIY can be the better buy if someone on your team can own the audience, approvals and reporting. You don’t need a managed sprint merely because you have an old customer list.
Housecall Pro
Paid Campaigns tiers list $9, $19, $49 and $89/month, tied to the underlying Housecall Pro plan, with different send limits. The $9 tier lists 500 emails; confirm your actual audience and volume before comparing. Official plan details.
ServiceTitan
Marketing Pro with Atlas can suggest campaigns from customer, estimate and membership records, including win-back opportunities. This is capable software, not just an empty sending tool; check your subscription and quote. Official capabilities.
Provider information checked October 29, 2026. Prices, eligibility and features can change; base subscriptions, usage charges and tax may be additional. These are not like-for-like managed-service quotes.
Managed retention also exists.
The Marketing Clerics advertises a $3,500 build plus $1,299/month for months 2–12, with Klaviyo paid separately. Its $599 single-send trial also has platform costs. It is an established alternative with a different scope and commitment. Published program and trial details.
Our proposed fit is narrower: one neglected, economically sensible follow-up job, a 90-day scope and an email-only process. We are founding-stage, have no client results yet, and cannot claim better outcomes. Check whether managed help makes sense for you.
Pay-per-appointment calling or texting.
Some services charge per appointment; others use subscriptions or usage fees. Define a valid booking, check setup fees and volume caps, and ask how consent and opt-outs are handled. A low price per appointment does not tell you the total bill.
A fixed-price email sprint.
We write and send seasonal win-back emails in your shop’s voice for 90 days for $3,500 one time. For shops with 800+ past customers with emails who reply to Friday check-ins, the guarantee is 8 confirmed booked jobs in 90 days or free continuation. If still under 8 at day 150, we refund the full sprint fee within 14 days and work ends when the refund is issued. We’re new and don’t have client results yet.
Compare a written scope, not just a headline price.
These ranges are illustrative budgeting examples rather than like-for-like quotes. Ask for current pricing, scope, and a written booking definition before deciding.
Want a plan for your own shop?
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