second seasonGet my free Lost Customer Audit Ten short emails you can copy into any email tool. Replace the [brackets], send from your shop’s own address, and keep each one to one clear next step. No signup needed.
These are example emails. Replace every bracket, use benefits and availability claims only when they are true for your shop, and include your shop’s address and unsubscribe option.
Subject: A quick furnace check before the cold?
Hi [First name], It's been a while since we looked at your furnace. Before the first cold snap, a quick check can catch small problems early. Want us to save you a spot? Reply to this email or book here: [link] [Your name], [Shop name]
Subject: One small thing before winter
Hi [First name], A quick tip: a clean filter helps your furnace run easier all winter. If it's been more than 3 months, now's a good time to swap it. If you'd rather we check the whole system, just reply and we'll find a time. [Your name], [Shop name]
Subject: Should we keep a spot for you?
Hi [First name], Our fall schedule is filling up. If you'd like a furnace check before it gets cold, reply "yes" and we'll reach out with times. No worries if not. Thanks for being a [Shop name] customer. [Your name]
Subject: Ready for the first hot day?
Hi [First name], Summer in [City] comes fast. An AC tune-up now beats a breakdown in July. Want us to take a look? Reply or book here: [link] [Your name], [Shop name]
Subject: Your maintenance plan, [First name]
Hi [First name], Your [Shop name] maintenance plan ended a while back. Members get [benefit, e.g. priority scheduling] and two check-ups a year. Want to restart it? Just reply and we'll set it up. [Your name]
Subject: Still thinking about that [system/repair]?
Hi [First name], A while ago we gave you an estimate for [work]. No pressure. If you still have questions or want an updated quote, reply and we'll help. [Your name], [Shop name]
Subject: How's your [year] system holding up?
Hi [First name], Your system is around [age] years old now. Many still run fine, but it's worth a check before the busy season so there are no surprises. Want us to look it over? Reply or book: [link] [Your name]
Subject: Checking in after your repair
Hi [First name], We fixed your [system] back in [month/year]. Just checking it's still running well. If anything's off, or you'd like a seasonal check, reply and we'll take care of it. [Your name], [Shop name]
Subject: Dry air this winter?
Hi [First name], Winter heating can dry out the air at home. If that's bothering you, we can check your system and talk through simple options. Reply if you'd like us to take a look. [Your name], [Shop name]
Subject: Thanks for trusting [Shop name]
Hi [First name], Thanks for being a customer. If a friend or neighbor ever needs heating or cooling help, we'd be glad to look after them too. Just pass along our number: [phone]. [Your name]
Second Season runs win-back emails as a 90-day sprint in your shop’s voice. Start with a free Lost Customer Audit.
Get my free Lost Customer AuditYes. Copy and edit them for your own shop’s customers. No signup or credit needed.
A short sequence of 2–3 emails per season is plenty for most lists. Stop as soon as someone books, replies no, or unsubscribes.