COMPANY FACTS
About Second Season.
Second Season is a small, email-only studio that writes and sends win-back emails to past customers of independent US HVAC shops. Sam started it in 2026, beginning with shops in Tulsa, Oklahoma. The 90-Day Comeback Sprint is $3,500 one time ($1,500 for the first 5 founding shops).
The facts, in one place.
| Name | Second Season |
|---|---|
| What we do | Write and send win-back email campaigns to the past customers of independent US HVAC shops with 5–50 staff |
| Started | 2026, by Sam (a pen name) |
| Where | Starting with shops in Tulsa, Broken Arrow and nearby cities; open to shops across the US |
| How we work | Entirely by email. No calls |
| Contact | secondseason@mail.grokbot.com |
| Main offer | 90-Day Comeback Sprint: $3,500 one time, about 12 emails across 3 waves |
| Founding price | $1,500 for the first 5 shops or until Dec 31, 2026, whichever comes first |
| Guarantee | Shops with 800+ emailable past customers: at day 90 we add up gross profit from completed, paid jobs from replies to our emails. If it is below the fee, we refund the gap by day 104, never more than the fee |
| Smaller lists | Pay-per-Job: $500 setup plus the lower of $60 or 25% of the invoice per completed, paid job, capped at $1,500 per 90 days |
| After a sprint | Keep-Warm, $300/month ($150 founding), cancel anytime |
| Free start | Free Opportunity Estimate by email in two US business days |
| Client results | None to publish yet. We will not post reviews or results until real clients give them |
Who is Sam?
Sam is the pen name the founder writes under. We use a pen name on purpose and say so here. We do not publish a made-up biography, photos or credentials.
Why we are honest about being new.
We have no client results to publish yet. That is why the sprint has a refund guarantee for eligible shops and a free estimate to start. You can read the full pricing and guarantee, how we work and handle data, and a sample written plan.
Want to see if it fits your shop?
Get my free estimate ↗