Done-for-you email marketing for Oklahoma HVAC contractors.
Second Season writes and sends win-back emails to your past customers, handles the replies and reports booked jobs. It is a 90-day sprint for $3,500 ($1,500 founding price), email only, for independent HVAC shops with 5–50 staff in Tulsa, Broken Arrow, Oklahoma City, Norman, Edmond and the rest of Oklahoma.
The answer, in a table.
| What’s done for you | List cleanup, segments (overdue maintenance, unsold estimates, older systems), about 12 emails over 3 seasonal waves, sending, reply handling, weekly reporting |
|---|---|
| What you do | Export your past-customer list, approve the emails, confirm appointments |
| Price | $3,500 one time · $1,500 founding · Pay-per-Job for lists under 800 |
| Guarantee | 800+ emailable customers: if gross profit from completed, paid jobs is below the fee at day 90, we refund the gap by day 104, never more than the fee |
| Where | All of Oklahoma; started in Tulsa. We work by email, so we do not visit |
| Free start | Free Opportunity Estimate by email in two US business days |
Why it fits Oklahoma shops.
Oklahoma HVAC companies sell both cooling and heating, so a past customer has two reasons a year to call. Many of them call whoever shows up first in search when something breaks. A short, seasonal email from the shop they already used gives them a reason to call you instead. The cheapest jobs to win are often already in your software: overdue maintenance, quotes that were never accepted, and systems old enough to need a replacement conversation.
Tulsa, OKC and the rest of the state.
We started with shops in Tulsa and Broken Arrow, and you can read our Tulsa page. The work is the same for Oklahoma City, Norman, Edmond, Lawton or a rural shop: it runs on your own list, by email, so location only changes the timing and the wording. We do not have Oklahoma client results yet. You can see public case studies from other companies for what reactivation has done elsewhere.
Common questions.
Do you offer done-for-you email marketing for HVAC contractors in Oklahoma?
Yes. Second Season writes and sends win-back email campaigns to an Oklahoma HVAC shop’s own past customers, handles replies and reports booked jobs. You approve the campaign and confirm appointments. It is email only, with no calls. We started in Tulsa and work with shops anywhere in Oklahoma.
What does it cost?
The 90-Day Comeback Sprint is $3,500 one time, or $1,500 for the first 5 founding shops (until Dec 31, 2026). Lists under 800 emailable customers can use Pay-per-Job: $500 setup plus the lower of $60 or 25% of the invoice per completed, paid job, capped at $1,500 per 90 days.
Is this new-lead marketing like ads or SEO?
No. It is retention marketing: emails to customers who already paid you once but have not booked in a while. It does not replace ads or SEO.
When should Oklahoma HVAC shops email past customers?
Oklahoma shops get both a cooling and a heating season, so there are two natural windows: an AC tune-up reminder in late winter to spring and a furnace or heat pump check in early fall. Customers who were quoted a replacement but did not buy are worth a separate note. These are general windows, not a forecast.
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