ServiceTitan Marketing Pro vs Podium vs in-house: which wins back past HVAC customers?
If you already run ServiceTitan, Marketing Pro is the strongest software option because it segments past customers from live job and equipment data. If you are not on ServiceTitan and want texting and reviews, Podium fits better. In-house email is cheapest if someone in the office will actually run it every season. A done-for-you service like Second Season fits shops that have the list but not the time. We sell one of these options, so we have linked every vendor claim to the vendor’s own page.
Side by side
| ServiceTitan Marketing Pro | Podium | In-house | Second Season | |
|---|---|---|---|---|
| What it is | Email/direct-mail campaign add-on inside ServiceTitan | Texting, reviews, webchat inbox; now also FSM and AI add-ons | Your office exports a list and sends from Mailchimp/Gmail | Done-for-you seasonal win-back email sprint |
| Needs ServiceTitan? | Yes | No | No | No (works from any CSV export) |
| Main channel | Email + direct mail | Text | Email only | |
| Segments by job/equipment history | Yes, live from ServiceTitan data | Basic lists | Only if someone builds it in a spreadsheet | Yes, built once from your export |
| Who writes and runs it | Your team | Your team + Podium AI add-ons | Your team | We do |
| Published price | Add-on on top of ServiceTitan base; users report $245–$400/tech/mo for the base (per Podium’s comparison page) | Quote-based | Your staff time plus ~$0–$50/mo for an email tool | $3,500 sprint, or $60 per booked job / 25% of job gross profit; free audit first |
| Best fit | Shops already deep in ServiceTitan | Shops that want one text inbox and reviews | Shops with a reliable office person and time | Shops with 800+ past customers who want it done for them, email-only |
Facts checked against ServiceTitan Marketing Pro email ↗, ServiceTitan help: automation campaigns ↗ and Podium vs ServiceTitan ↗ on Oct 30, 2026. Prices change; confirm with each vendor.
When not to hire us
- You are on ServiceTitan, already pay for Marketing Pro, and someone runs its idle-customer and expired-member campaigns. Use what you have.
- You want text messages. We only send email.
- You have fewer than about 800 past customers; a free template is enough. See our free win-back templates.
More: all reactivation options compared · HVAC retention benchmarks · our pricing.
Questions owners ask.
Is ServiceTitan Marketing Pro worth it for reactivation?
If you are already on ServiceTitan, usually yes: it builds audiences such as 18-months-idle customers, expired members and aging equipment from live job data and ties campaigns to revenue. It is an add-on to ServiceTitan, so it is not an option for shops on Housecall Pro, Jobber or spreadsheets.
Podium or ServiceTitan for past customer follow-up?
Podium is text-first and works with any software, so it suits shops that want one inbox for texts and reviews. ServiceTitan Marketing Pro is email and direct mail driven by ServiceTitan job data, so it suits shops already running ServiceTitan.
Can an HVAC shop run win-back emails in-house?
Yes. Export customers whose last job was 12+ months ago, split them by last service type, and send a seasonal tune-up email from a basic email tool. The usual failure is consistency: it needs someone to do it every spring and fall.
Want a rough estimate from your own list size?
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